Eh, CD holders make their money the easy way... short the stock as much as you can every time there is a run starting!
Good news allows them to dump/dump/dump until the pps falls. They turn around and take possession of shares once it's down, no lose & they are making well over 30% gain because the further the pps falls, the more shares they are able to take!!
There isn't a lot of retail getting rid of shares, find someone retail that is for me so I can find out which mental institution he just went back into!