"We looked at our capital requirement and decided it was a better value proposition to the Company and its stockholders to raise the money at a fixed price rather than relying on selling our stock into the market."http://www.marketwire.com/mw/release.do?id=694687
For there to be good financial results, Coroware needs to sell products and services. The more stable the company looks, the easier it will be to sell. Getting the share price up could be one step toward cultivating a virtuous circle of better appearance and better sales results.