Disagree. I feel in this environment, announcing (with minimal fanfare) that you have taken steps to secure your data is a plus. I am not buying the "use absolute stealth or it will make you a target" philosophy. IMHO, I think this is an excuse .
you said "entities that store personal ID's are not going to publicly tout what they are doing."
From the Safeboot website:
"Nothing speaks to our success like our customers. We are proud to share with you a sampling of the prestigious organizations that selected us to protect them from the risks associated with the loss of sensitive, mission-critical data."
See the list of Safeboot customers that are willing to publicly tout what they are doing...Blue Cross Blue Shield, Visa, AIG, UBS, KPMG, Deloitte, Credit Suisse, Toyota, Panasonic, Xerox, Nestle, Department of the Navy - United States of America, Target, WalMart, Rite Aid, etc...
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