From what I know, it is a legit company, however since we're in the wild west of the stock market - I'd just watch the charts and news.
I won't play this stock as a trader (ECFL was definitely a wash, but brick and mortar store + upcoming fashion accessory stores combined with e-commerce and a good marketing plan will create a lot of hype and will be a hit with teens and girls in my age group).
Not going to flip this company, as I know the execs are doing the best they can and working hard to prove themselves as a reputable company, and not just pinky hype like 80% of OTC stocks.
good luck, trade smart!