JP
There are only a few longs here that inspire me to make the effort to share my thoughts. You are certainly at the top of the list!
Just one correction in your post to point out. In the Go-To-Market Model there are
Host Services and
Cellular Service Providers.
I believe Digital Rum can fulfill a role as a Host Service, but I still expect Neom to name more especially in the USA, according to a line from the same PR:
NeoMedia is now in the final stages of naming Click Management Services partners in the U.S.A. and Europe, as well hosting service partners, he said.
All the best to you!