"...tremendous opportunities exist for cross selling and promotional efforts among..."
What is cross-selling? The strategy of pushing new products to current customers based on their past purchases. Just an example - what if every Hacketts had a bakery, coffee and/or sandwich shop? What role would NCH play? One can only guess as to what "cross-selling" is in accordance with the PR.
Can anyone see the promotional efforts? What is SWVC owned "Sackets Harbor Brewing Co."? SWVC news releases alone would get the name, "1812 ALE" out. I like beer... what does 1812 Ale taste like? When will I be able to purchase it at my local grocer? What if 1812 Ale is the next Sam Adams?
Think bigger buddy, what if every Giant Tiger had that as well.