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Saturday, January 19, 2008 4:51:42 PM
What is cross-selling? The strategy of pushing new products to current customers based on their past purchases. Just an example - what if every Hacketts had a bakery, coffee and/or sandwich shop? What role would NCH play? One can only guess as to what "cross-selling" is in accordance with the PR.
Can anyone see the promotional efforts? What is SWVC owned "Sackets Harbor Brewing Co."? SWVC news releases alone would get the name, "1812 ALE" out. I like beer... what does 1812 Ale taste like? When will I be able to purchase it at my local grocer? What if 1812 Ale is the next Sam Adams?
Think bigger buddy, what if every Giant Tiger had that as well.
"No bastard ever won a war by dying for his country.
He won it by making the other poor dumb bastard die for his country."
-General Patton
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