too much too fast has been in the back og my mind too. The biggest threat I could see is growing fast, then having a bad month and not being able to pay the bills, I just don't see that being a problem in this type of business. Maybe the jewlery side, but I don't know if the franchisee has to pay for inventory, I would assume so.
i think they had a few stores already ready to basically go before they announceed this. They wouldn;t just say 4 stores in 7 weeks for nothing. They obviously have something already done on these stores or most of them.
Think about it. There is more to lose by saying you;ll have 4 and actually only having 2 stores than saying from the get-go they will have 2 stores ready by end of year.
They don't want to disappoint investors, so my guess is that they WILL have 4 stores, barring any catastorphic event!