I e-mailed the cfo as soon as I heard about the retail store and he gave me a fairly detailed explanation of why they are doing this Starfruit concept. I have e-mailed him a few times and he always responds right away.
Some people have questioned whether Trader Joes carries Lifeway kefir. I think the website link has been recently updated to show Trader Joes in the midwest and northeast as retailers that carry Kefir. http://www.lifeway.net/product/maps.php
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