OldPro, To establish and run your own chain of stores is a whole other business plan with its own set of risks, and could prove to be an expensive distraction from the more important goal of expanding production capacity.
Lifeway is in the process of doubling production capacity already, but further expansion could allow US Foodservice to expand its distribution to restaurants/schools/hotels nationally. This would seem to be a safer approach than trying to start a chain of retail stores.