Also note, DNA Direct chose to offer DNAPrint's ancestry testing, not either of those others that Frog mentioned. There must be some reason(s) behind their choice.
OK, EthnoAncestry says a "Total genomic ancestry test" is "coming soon." "Coming soon" does not make them a current competitor. Link: http://www.ethnoancestry.com/products.htm
Note, in addition to DNA Direct, both GeneTree, and Trace Genetics, use DNAPrint's testing (reflected in the chart, showing lab used as "AncestryByDNA.") DNAPrint appears to be the clear leader.
You may well be correct. However if you review the claims made on this particular page, you will see that instead of being able to discern just the four biogeographical populations claimed bt DNAG, they claim the ability to discern many many more.
Obviously we must take the claims with a grain of salt, but if you were a potential client, not conversant with the intricacies of the technology, which product would you prefer to spend your money on?