DNAprint Genomics (DNAG)

[dgplexus]

OK, EthnoAncestry says a "Total genomic ancestry test" is "coming soon." "Coming soon" does not make them a current competitor.
Link: http://www.ethnoancestry.com/products.htm

DNATribes reportedly has some autosomal testing available now. http://www.dnatribes.com/faq.html

They were reportedly founded in 2006.
http://www.isogg.org/eochart.htm

Note, in addition to DNA Direct, both GeneTree, and Trace Genetics, use DNAPrint's testing (reflected in the chart, showing lab used as "AncestryByDNA.") DNAPrint appears to be the clear leader.