Replies to post #97415 on Aero Performance Products Inc (fka AERP)

[Trueheart]

AJC, that chunk of money for NASCAR narrow-targeted advertising by a company of this size not only is too much for the potential return on investment but more importantly demonstrates bad decision-making by management/ownership.

Folly. Some one dangled a "relationship with NASCAR" and they bit like a hungry bass.

Trueheart

[Tuscanykid]

Well becoming the official muffler of Nascar doesn't come cheap.

Now we have the Nascar logo and Rusty Wallace on the Aero boxes and on Speed TV.

That 4 mil bought a lot of clout....now lets see them push their weight around.

Get the sales people rolling out !

UPS, FedEx, Large Trucking companies.....can save hundreds of thousands of $$$$$$.

Fuel bills have to be going through the roof for these types of companies.

[Lexit]

I will have to make a point of coming here more often.

Interesting board ;-)

[A4ORCE]

It did turn out to be quite costly, but imho the risk was justifiable. The Nascar crowd is the same kind of people who buy the trucks. And what vehicles consistently sell the most in America year after year? The F150, Silverado and the Ram consistently sell way more than Camrys ever will, even with this oil price. Also, from my perception, only enthusiasts put on aftermarket performance parts on their cars, but I see more truck buyers who do this even if they're not enthusiasts.