It did turn out to be quite costly, but imho the risk was justifiable. The Nascar crowd is the same kind of people who buy the trucks. And what vehicles consistently sell the most in America year after year? The F150, Silverado and the Ram consistently sell way more than Camrys ever will, even with this oil price. Also, from my perception, only enthusiasts put on aftermarket performance parts on their cars, but I see more truck buyers who do this even if they're not enthusiasts.
Why go to Vegas when you can play with pinks?