spin, "deference" it is, mate.
Common knowledge and practice.
"Wolf" ... "Wolf" ... "Wolf" ....
But when it hits ... oooooo-la-la, it's squeeze time!
It's OK, you can say it, they know!
This of course is why so many monitor every wave-tic.
All together now: "Oh, my, there really is a wolf!"
*edit* IMHO 8)