So far I don't see a business model that will pay APS, DigitalWay and us. I understand wanting to get our DigEplayers out, but if the airlines don't pay anything, where are the advertising dollars going to come from?
"Boyer said the device could generate revenue from service charges and advertising. He estimates that Alaska will recover its investment in less than a year.
Alaska is just the first airline customer for APS. Boyer said he is in "very serious" talks with several others that he cannot name. Boyer plans to take APS, with all 10 employees, public after a few more deals. The company, in which he holds about 65 percent of the equity, has "zero debt and with the Alaska Air deal we will be profitable." The player was developed with funds from friends, family and angel investors."
Airline Financial News Vol. 21; Issue 37
APS and DivXNetworks Partner to Bring Portable Video-on-Demand to Airline Industry
APS digEplayer Offers Secure Movies From 20th Century Fox in High-Quality DivX® Video
October 6, 2003--San Diego, CA—DivXNetworks, Inc., the company that created the revolutionary, patent-pending DivX® video technology, today announced that it will provide video encoding, compression and digital rights management services for the groundbreaking APS digEplayer™, a portable video-on-demand entertainment system.
The APS digEplayer, to be deployed by Alaska Airlines, will feature secure, full-length movies from Twentieth Century Fox in high-quality DivX video. Unlike traditional inflight entertainment systems, the state-of-the-art digEplayer is a portable device that puts the viewing choice in the hands of customers, initially allowing passengers to choose from a total of nine full-length movies while traveling. Alaska Airlines will offer digEplayer units beginning in October on a number of transcontinental flights.
“The digEplayer is an innovative device that represents the future of in-flight entertainment, and we are very excited to partner with APS and Twentieth Century Fox,” said Jordan Greenhall, founder and CEO of DivXNetworks, Inc. “The security, compression, and visual quality of DivX combined with the innovative portable device from APS brings portable video-on-demand to the airline industry for the first time.”
“Our digEplayer gives travelers real entertainment options by offering a variety of first-run movies, and DivX is a key element in that vision,” said Bill Boyer, CEO of APS, Inc. “With its strong digital rights management technology, DivX video enables us to bring full-length films to travelers securely and with the highest level of visual quality.”
“The APS digEplayer is a very exciting device that offers a variety of great viewing opportunities for consumers,” said Julian Levin, executive vice president of digital exhibition, non-theatrical sales and distribution for Twentieth Century Fox. “The digEplayer and DivX video technology enable us to distribute films with the strong visual quality viewers have come to expect from a feature film experience.”
For more information on the APS digEplayer visit www.digeplayer.com. To learn more about DivXNetworks, visit www.divxnetworks.com.
About DivXNetworks DivXNetworks is a consumer-focused video technology company positioned at the center of multimedia convergence. The company’s core offering is the DivX ® video codec, the world’s most popular MPEG-4 compatible video compression technology with over 100 million users worldwide. Often called “the MP3 of video,” the patent-pending DivX video technology offers DVD-quality at 10 times greater compression than MPEG-2 files, enabling full length films to easily fit on a CD or be delivered over broadband connections. DivX video technology powers a range of applications that span the convergence value chain, from a secure IP-based video-on-demand solution to next-generation consumer electronics products and video software applications. DivXNetworks is headquartered in San Diego, California, with satellite offices in Los Angeles and San Jose, CA, Taipei, Taiwan, and Dortmund, Germany. For more information, visit http://www.divxnetworks.com.
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