frankie: I think most will walk, but some will run to their computers. There's a whole lotta folks out there that enjoy technolgy in a big way. They'll run to their computers to check out the product and whatever new technology it uses. Most of them may not be traders, but many may not be adverse to purchasing shares in an innovative company. One that caters to a niche market, is reasonable and will turn into a pretty sweet deal as it evolves.
On the other hand, most traders will walk to their computers. But after they see commercials on various premium cable news stations they won't be able to resist a peek at what the commercials elude to. Some may even be part of mgmt for brokerage houses, small and large. And heck, while you're there, you might as well sign up at a discount and really check it out.
So whether they walk or run is of little consequence. Just so long as they eventually get to their computers and pull up www.ifinix.com. Of which, I'd settle for a small % of either buying the product or the stock, if not both.... And then talk about it to as many other people as humanly possible. :0)
Any publicity is good pulicity.
Lou