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Onefortypointsix

07/09/07 9:17 AM

#8248 RE: jerzybondon #8247

the add is further in the page section 9 local.

It says Donde esta Iris

morley480

07/09/07 9:19 AM

#8249 RE: jerzybondon #8247

None of those names are mentioned. It is a "mysterious" branding campaign for "IRIS"......as in "Who is Iris?", "Where is Iris?" (in Spanish).

The equivalent would be RIM, before they ever went public with Blackberries, doing an ad campaign on "Have you seen my Blackberry?", "What's a Blackberry?" Stir up a little interest in advance.

Given the success of branding Blackberries, not a bad idea.