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morley480

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morley480

Re: jerzybondon post# 8247

Monday, 07/09/2007 9:19:01 AM

Monday, July 09, 2007 9:19:01 AM

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None of those names are mentioned. It is a "mysterious" branding campaign for "IRIS"......as in "Who is Iris?", "Where is Iris?" (in Spanish).

The equivalent would be RIM, before they ever went public with Blackberries, doing an ad campaign on "Have you seen my Blackberry?", "What's a Blackberry?" Stir up a little interest in advance.

Given the success of branding Blackberries, not a bad idea.
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