George Stevens, Advanced Technetix's Chief Executive Officer, said, "We are fortunate to have Rich Lauer as a key man in our corporation. His impressive background, contacts, and reputation in both the software and hardware communities add significant depth, experience, and dimension to our sales infrastructure."
Prior to joining Advanced Technetix, Lauer led established public and private hardware and software companies, as President of California-based Raining Data Corp RDTA, and CEO of Vestal, New York-based dBase, Inc., the proprietor of the original database management system (DMBS) published by Ashton-Tate Corporation and later purchased from Borland Software BORL. Lauer also was a senior executive in Marketing and Sales at Sequoia Systems and Cambridge Parallel Processing. Lauer holds a B.A. in Business Administration from California State University, Fullerton, and an MBA from Pepperdine University, Malibu, California.
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