Yep, it would bode well for them to do this.
Lower the expectations and B'yach slap us with a PR that you have Exceeded the expectations!!. If they would have said, say July they would have it up and running, when in fact, they had a good feeling it would be weeks before that.
Then while everyone is looking towards July, note, not July ??
just JULY, Bamm!!!, PR comes out, that states things have gone better than expected and will be up and running, June ?? knowing that they do in fact, had it tested and working.
Simply post a PR just days before it will be up.
Those few days, the pps would climb dramatically!!!