You are entitled to your opinion, and I am entitled to point out the flaws in your thinking, especially since this is a public message board.
Living in an area for 35 years doesn't make you an expert on where a uWink location was a good financial choice or not since you don't have a clue what the price tag was.
As for the 405 freeway, you must be out of your mind to state that there isn't much traffic there. I've personally sat in crawling traffic right next to the Howard Hughes Promenade dozens of times. You're right, however, that nobody would be able to see the uWink from the freeway, but I was thinking more along the lines that with the MASSIVE traffic that passes that mall on a daily basis on the 405 freeway, perhaps a billboard or even just word-of-mouth "Hey, check out uWink -- it's at the mall you and countless thousands of others pass by every day" might work.
In short, you can't possibly know how bad OR GOOD a purchase is on something if you don't even know what the price tag says. If you can, please let me know if the price of the plasma TV I'm about to buy is a good or a bad deal. And I won't tell you what price I'm paying.