I follow Warren Buffett's maxim about management when it comes to investments.
He could careless about a business or prospects for a business if said business is not run by capable and honest managers.
The silence of NEOM executives in regards to past and present difficulties is deafening.
Shirking accountability, putting lip-stick on a pig and parroting the same tired speculative mantra does little to engender trust.
When NEOM executives should of been rightsizing the company in preparation for mobile code adoption - they went on a haphazard, shotgun acquisition spree. These guys are good at one thing and one thing only - spending other people's money.