One way is through acquisitions of storefronts like the 2 most recent. These storefronts offer prescription drugs and lab testing at a substantial discount. We are also looking to add independent pharmacies as affiliates. They will be able to use RXPC to fill long term meds for them which will cut down on their overhead and employees. Also, the burden of waiting for paymt for 30-120 days will be eliminated allowing them to be more competitive. They will also be able to sign up people under the RXPC advocate plan which will allow them to residualize their customer base.
As we grow, you will see RXPC opening storefronts of their own. The online site will never be our main source of revs and in fact will be just a small part. Independent Pharmacies accounted for about $100 billion last year and we just need 1/2 of 1% to put us at $500 mil in revs. That is above the 5 yr business plan projections but an achievable number, imo.