We had a big PR announcement back in January that the TV show would air in May. Now buried in the 10K we have it mentioned that the show will begin airing in 3rd Qtr. Although the show was mentioned several times in the 10K, I only saw the changed date for airing mentioned once and no mention of why the delay. We have a short term loan due May 15th. With this airing delay there will be no ad revenue to cover the loan and the delay may result in more pre-production expenses.
You're probably right about the actual payment, but the amount and the booking of the advertising would have to take place well in advance of the airing. I believe it would show up on the books as accounts receivable.