Correct me if I'm wrong, COOP, but I don't think they can recognize revenue until it is earned - when the commercial actually airs. I wouldn't think you can send an advertiser a bill until they see their commercial run. So we may not see the revenues until Q3.
Could the Q3 broadcast date have been a typo? I wouldn't think so, that's an important bit of info.
However, the most pertinent part of the K you posted was the CMP expects to be closing advertising contracts part. When that event occurs is when we see some excitment I think. Your K posting also explained the ownership structure.
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