Jack, it is true (horribly enough), that the more people that start trading based on bogus-theory-X, the more likely that it works, until reality intrudes. Reinforcing behavior and all that.
I mentioned "fibonacci numbers" as a joke. This is perhaps the ultimate example of a bogus fad. People (I assume those without a shred of mathematical and scientific education... the same type that think "crystals" can heal them) are drawn to them. They seem complicated to them. And those pretty spirals, too! Then, some clever guy realizes he can make a TON of money selling a book to these people, claiming you can use them to trade stocks. And he's right!
Doug