I agree, it's not a give away. I actually believe it means we found our financing. Those folks seem pretty connected and whatever we are paying for in shares and equity will be worth it for the launch of VuMe. My guess is they close that deal relatively soon along with Geokall and will begin the marketing campaign shortly after.
It appears these boxing fights were just to demo and showcase the PPV capabilities and to ensure it actually worked (and that they have a product to market). Otherwise, it seems strange to have another fight booked for the 6th with very little marketing or a PR.
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