Awk Re. TI "Trusted Mobile Platform? Very interesting.
Seagate Partners With STMicroelectronics and Quantum SPA for Mobile Digital Television
Wednesday February 14, 1:59 am ET
Companies to Explore the Market for Handheld DVR TV Devices
2007 3GSM SHOW, BARCELONA, Spain, Feb. 14 /PRNewswire-FirstCall/ -- Seagate Technology® (NYSE: STX - News) today announced co-operation with STMicroelectronics, a leader in delivering chipset solutions for mobile devices, and Quantum SPA, a leader in handheld digital television technology, to produce hard drive-based mobile devices that will let consumers receive, record and playback digital television signals. The solution, based on Quantum's QTM 1000 Pocket Television platform, will be built around STMicroelectronics' Nomadik(TM) mobile multimedia application processor and Seagate's mobile hard disc drives. The companies expect to market the solution to digital television providers, network operators, handheld device manufacturers, and others looking to participate in the growing availability of digital television signals around the world.
The companies will feature the QTM 1000 platform at the Seagate booth 2.1B69 located in Hall 2, Level 1 at the 3GSM World Congress in Barcelona.
With market imperatives and regulatory trends moving many countries quickly toward digital broadcasting, new business models are expected to open up for mobile video usage. The ability for consumers to receive digital broadcasts opens up many ways to extend the current broadcast-to-home model. Some of the content delivery models around digital television include:
-- Live broadcast
-- DVR time shift recording of broadcast TV
-- Pushing content to the hard drive
-- Streaming video and music content
-- On-demand downloads
-- Automotive entertainment
Based on the powerful Nomadik application processor, the QTM 1000 already allows consumers to bring a mobile digital television experience with them wherever they go. The addition of Seagate Lyrion(TM) 1.8-inch hard drives, or connectivity to Seagate's Digital Audio Video Experience(TM) (DAVE(TM)) wireless storage platform, will give consumers access to a mobile DVR solution that further extends the convenience, control and choice of television viewers everywhere. Nomadik, already highly power-efficient, will include the Seagate Storage Management Module(TM) (SMM(TM)) for added power efficiency and performance enhancements.
"The DVR experience is fast becoming an integral part of the television landscape. This partnership underscores the growing importance of the mobile entertainment consumer, and how Seagate is working to enable new markets," said Patrick King, senior vice president and general manager of Seagate's Consumer Electronics Business unit. "Now consumers will be able to bring the home theater with them wherever they go."
"A crucial element in bringing next-generation solutions to the mobile terminal market is partnering with leaders," said Ermanno Pace, VP of Strategic Marketing America of STMicroelectronics. "And with the award-winning Nomadik application processor, implemented in the company's world-class silicon technology, ST is playing a leading role in enabling OEMs to bring compelling entertainment experiences to consumers."
"It is extremely advantageous for Quantum to integrate Seagate's hard drive and storage solutions into our product," added Stefano Martini, Chief Executive Officer of Quantum. "This is the first step for us toward the possibility of offering our customers multimedia content with a fully reliable mobile DVR solution applied to the world's first DVB-H PocketTV handheld device available in the market thanks to the support of leading industry partners such as ST and Seagate."
Shipments of the first product to come out of this partnership are expected in the third calendar quarter of 2007.
Seagate Demonstrates Storage Management Module(TM) (SMM(TM)) With Texas Instruments OMAP(TM) Platform at 3GSM
Monday February 12, 1:59 am ET
Seagate's SMM Speeds the Adoption of hard Drives Into Mobile Devices
BARCELONA, Spain, Feb. 12 /PRNewswire-FirstCall/ -- 2007 3GSM SHOW -- Seagate Technology® (NYSE: STX - News) will demonstrate its Storage Management Module(TM) (SMM(TM)) running on Texas Instruments Incorporated (TI's) OMAP(TM) applications processor platform at Seagate booth number 2.1B69 located in Hall 2, Level 1 during 3GSM.
Seagate's SMM is a software solution containing drivers, utilities and tools to provide hard drive support for a wide variety of chipsets. Seagate's SMM will clear technical obstacles for integrating hard drives into popular consumer electronic devices such as mobile phones, personal media players, IPTV set-top boxes, automotive devices and others. The software is designed to optimize hard drive-powered devices for efficient power consumption, better media recording and playback performance, and instant-on response.
"As mobile devices continue to provide increasingly rich multimedia experiences to the end user, rapidly escalating storage requirements demand innovative solutions that keep pace," said Avner Goren, marketing director of Texas Instruments Cellular Systems Solutions. "Seagate's SMM harnesses the raw capacity of hard disc drive (HDD) storage, while simultaneously catering to the power and performance needs of mobile platforms. The strong multimedia capabilities of the OMAP 3 platform such as HD video download/playback and DVD quality camcorder functions will be well served by Seagate's SMM, as will the current generation of OMAP 2 platform-based devices as demonstrated here in Barcelona."
"SMM will ease the system integration and performance challenges traditionally associated with HDD in mobile platforms, thus adding the hard drive to a wide array of storage options that Texas Instruments can offer its mobile handset customers," said KC Kaanan, executive director in market development of Seagate's consumer electronics business unit. "By helping to make hard drive performance more accessible in a mobile platform, customers using TI OMAP processors have more flexibility to choose higher storage capacities that enable next-generation mobile business models."
Seagate's SMM Overcomes Technology Barriers
SMM is a software solution that overcomes many of the technology barriers for integrating the hard drive into mobile devices, enabling this advanced experience.
-- Speeds time-to-market and cuts development time by providing certified drivers and a simple file system, enabling a turnkey HDD supported solution with the chipset. The included CE-ATA driver is interoperable with the SD and MMC controllers on TI's application processor platforms and most other mobile multimedia devices.
-- Dramatically reduces HDD power consumption in mobile devices, extending battery life even while the consumer is enjoying power-hogging applications such as video. For example, SMM adds intelligence that utilizes onboard solid-
state memory to increase the efficiency of delivering multimedia streams from the drive to the system.
-- Improves device performance. SMM caches certain command sets to support performance features that consumers expect in mobile multimedia devices, such as instant-on and near-instantaneous media recording and playback response.
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