Amb ...boosting the salesforce in the US is exactly what the generics want Denner to do . Denner knows it's a losing strategy . In the UK sales force contact with MD's is limited to twice a year ...so conferences like HEART UK is the main way AMRN connects with prescribers Not sure on the EU countries re amount of times salesforce can contact prescribers
Frequency of in-person visits is declining for a sizable portion of EU physicians, pharma companies are adapting by increasing digital engagement, evolving rep roles into broader "key account teams", and adhering to EU-wide regulations as well as specific national laws governing HCP interactions.