Your post contained a lot of good information about the criticality of marketing and sales experience necessary for successfully marketing a drug. Nonetheless, focus is putting the cart before the horse. KOLs will not get the Blarcamesine approved for the treatment of Alzheimer's. Regulatory approval is the end result of trials that have convincing data that meets established standards for efficacy that exceed any downsides of adverse events. That approval process lies squarely on the shoulders of Missling and AVXL. To date, some limited progress toward regulatory approval has occurred but nothing significant such as the filing of applications for approval. In that regard, the ball remains under center and play has not commenced. Once the ball is moved, partners, key opinion leaders, drug advocates, patient groups, etc. can be brought into the game as additional players.