DBMM can point to this "alliance" and scream all day long about how it will help them.
Yet there's no dollar amount attached to it.
The whole point of putting out updates about an "alliance" is quite plain. It's fluffy, leaves questions about revenue added from such an "alliance" purely to the imagination of the dreamer shareholders/pumpers, and provides a facade of something being done in the background. That way, the board pumpers can point to it with pride!