Unfortunately, memes, narratives and stories determine fates in this world of ours. Unfortunate but true. Shorts post because IT WORKS. They deny it, but they would not be here if it didn’t. Ignoring them doesn’t help. And if you start close to zero when you get validated the pop can be dramatic, but it also can be far lower than it would have been and the dilution along the way is deeply accelerated, which is the point for the bashers and shorts. They make their money on the absolute value of the stock, and that it is lower, so market cap aside, for them, it’s irrelevant if they keep the price lower than it would be otherwise.
For longs, the truth is the opposite. Market cap is great, but a more dramatic stock price jump is what determines our final outcome. So the efforts of shorts are deeply damaging to our interests. Letting their narratives and stories stick and hang out there and become the dominant narrative can even damage companies that have been “validated” by what should be much more determinative sources, as we have seen repeatedly, with results and even publication in JAMA.