ty for your service.
i think that holds true for most any discretionary product.
While design and quality matters, it is in large part how they are communicated and to whom that matters.
The last mgt redesigned the Kona can and never really rolled out. So spending more money on a third design isn't the priority imo.
All efforts to develop a clear differentiated brand and build around this is what's needed to market, do ad campaigns, target consumers.
monster food an amazing job that is written about as pioneer in direct small event driven marketing. Red Bull's 'has wings' is terrific.
People buy items that relate to them, have buzz, align with their style. Or are just pounded at then w successful campaigns a la 'foreman's grill'.
once on shelf then finding ways to start relevant. Coke, Mcd. Mcd's arches were America, like a church in every town. (See 'The Founder').
Have to focus, find our niche and excel.
Its the real thing!
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