One reason a weight loss trial can be effective is the the endpoint can easily measured and quantified. Very easy for retail to understand and therefore buy into a gap and trap. Nothing against Viking i have neen watching them for years and will likely buy shares over the next year or so after short traders ring out much of that 5 bil one day gain. If Viking does not raise money now with a stock offering Management will have commited a huge error. Eyes out for selling from some large investors looking to subscribe to the new offering.