Keep in mind MM's are competing with more than just retail here for shares...the CEO is a big buyer and is continually locking up the float and buying at the same pricing retail is
No matter what happens his shares purchased will be restricted for a min of 6 months from date of purchase reducing the amount of tradeable shares in the float which is huge
If someone ignores the hype and trades based on facts here they should do well IMHO
One can't fake a form 4 and buying when insiders do is rarely ever a bad thing...hard to argue with a ceo willing to put his money where his mouth is