Great quote -- "Having that money in the bank also provides options that wouldn't be available if it were committed too early."
Now that I think about it, I couldn't agree with you more. Alex should wait until the time is right, i.e. right before a huge announcement, to spend that money on shares. The business ain't broke, just the stock. Ideally, if he keeps the business growing and uplists, the stock will have to rebound and crush the shorts.