‘Taylor Swift: The Eras Tour' Sets New Year's Eve Release In China
Keeping all things 13, which is Swift's lucky number, the announcement was made in Beijing on Friday at 13:13 (or 1:13 p.m.).
How much Eras Tour make is the big question given how China has squashed the promotion of Hollywood movies post-Covid. That said, the 12x Grammy winner reportedly has a fanbase in the PRC and known as "Meimei," which means both "unlucky" (a nod to her dustup with Kanye West at the MTV Video Music Awards) and "beautiful." In China, Swift's followers aren't Swifties, they're ‘Meimeis'. The Eras Tour recently became available to buy and rent digitally on Dec. 13, Swift's birthday. The fact that the movie is available online could also throw a monkey-wrench in its China box office prospects where piracy rules.