Wrong. ICNB losses money. That makes it not very valuable. Rich screwed shareholders by being so bad running the company. Also that acquisition of POP Top. Hurt company and shareholders big time.
Creditors forced them into bankruptcy but “Brand Valuation can be defined as the process used to calculate the value of a brand or the amount of money another party is willing to pay for it or the financial value of the brand” Bellissima worth a lot. Look at skinny girl, Bellissima worth more. An ASSET that outweighs liabilities.
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