HMBL receives $4 a ticket for tickets sold on their platform and $2 per ticket sold on any other platform in 2024.
The AFL set a new record for gross attendance reaching more than 8.1 million attendees in 2023 – the first time the 8 million mark has been breached. This was helped by the addition of a whole new round. A record 7.474 million attended home and away matches, and the 664,780 that attended during the finals is the second highest finals attendance of all time.