There is IMO only three events that could spike the stock price. ONE, if she announced she is stepping down as CEO. TWO, she is relinquishing the absurd 50% family discounted priced stock deal that they get for their loans and THREE, for some miracle they show substantial sales that result in their FIRST profitable year.
The first two? Forget about that ever happening. And for the third, there must be something of serious change in financial numbers with income and expenses for that to ever happen. But it is fun to dream, isn't it?