The market views reverse splits as a tool for badly managed companies to continue bad practices. The only thing that will save them is month-over-month increased revenue, which they were showing at the start of the year. Instead of pouring energy into the hemp drinks and working a successful marketing campaign, they went with lemonade. Granted, the lemonades are good, but boring. Let's drop the Kona name off the hemp drinks, because it causes too many search issues with coffee. Come up with a new name that appeals to the younger crowd and rebrand. Now is the time to do it, because I don't think they will get another chance.
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