Kona Gold Beverage Inc (KGKG)

[justhefax]

the entire thesis and mission of the co has changed.

The hemp brands were left to languish as all co investment went to Ooh La. So now hard to find and back to square one. They did a bad job with development, marketing and promotion before, why would any expect a change?

Gold Leaf is fine, but regional and a niche distributor.

The shares and goals , and debt, were all based on a fast growing, high margin range of products. Gold leaf and hemp bevs wont fill that hole.

They have to reduce shares. An aggressive RS to wash out and create a new base would allow them to try again.