CEO needs some kind of a PR campaign in the US to get investors' attention, if he's so inclined to do so. Using prnewswire.com, globenewswire.com, or another PR dissemination company might be enough to get the company in front of eyes. Maybe he isn't inclined or interested and he'll leave the company completely unknown in the US. I'm not inside his head, so don't know his plans, if there are any.
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