MATH 101: Regardless of your cost basis, your account is worth less today than a week ago, and the week before, and the week before that, and last year...
I keep forgetting - with those rose-colored glasses shareholders wear, they can't see any negatives.
But damn - they are stylish!
And the Fool-Aid prevents them from understanding that their yellow brick road is lined with cobblestones and the wizard is just an old man behind a curtain.