News for 'SIRI' - (Detroit Free Press Heather Newman column: CEO tells
how
Sirius-XM merger would work)
Feb 21, 2007 (Detroit Free Press - McClatchy-Tribune Business News via
COMTEX)--Sirius Satellite Radio and XM Satellite Radio hope to merge,
but the
channelsthatsubscribers get probably won't broaden immediately.
Company executives spelled out more details about the proposed merger
betweenthetwo satellite radio companies in a news conference Tuesday.
Here's what
youneedto know as a current (or future) customer:
QUESTION: How is the merger possible? Doesn't it create a
monopoly?ANSWER: In the sense that one company would control both of the satellite
radiolicensesin this country, yes. The Federal Communications
Commission prohibited
one company from owning both licenses when they were originally sold 10
yearsago,and that may be a significant roadblock to the merger.
Officials for the companies said they feel that competition from
terrestrialradio,MP3 players and other audio entertainment sources
provides the necessary
checks and balances to pass antitrust regulatory hurdles."Consumers
have a huge array of choice," Sirius chief executive Mel
Karmazinsaid.Q: Will prices change if the merger goes through?
A: Probably not right away. While the companies will see a dramatic
reduction incostsdue to consolidating, they've got a lot of debt to
make up.
Q: Will my channels change before the merger?A: No. Programming and
radios will remain the same until a merger is
approved.Q: Will my channels change right away after the merger?
A: Yes, most likely. Company officials said that some programming that
wasexclusiveto one service or the other (Howard Stern, for example, or
Oprah
Winfrey) might become available on both.In the long term, the company
hopes to replace current radios with ones
thatreceivetransmissions from both services, enabling them to expand
the number of
different channels they offer by eliminating those that are
essentiallyduplicatedbetween the two lineups.
Q: Will satellite radio still be built into my new car?A: Yes. It's
telling that in the proposed new board of directors,
representatives from General Motors and Honda would both have
seats."Our radios will be smaller, lighter, simpler and cooler than what each
companyhastoday," Karmazin said.
Q: Why do the companies want to merge?A: Other than controlling the
market? They're losing boatloads of money.
Neitherservicehas officially posted a profit. While subscribers over
the last 10 years
have grown strongly, sales have been flatter recently. And there are a
ton
ofredundancies,as they like to say in the business world, between both
services:
hardware, channels and departments that do identical things.Contact
HEATHER NEWMAN at 313-223-3336 or hnewman@freepress.com.
By Heather NewmanCopyright(c) 2007, Detroit Free Press
-0-SUBJECT CODE: DE
Source: Comtex Wall Street News