I actually do see some positives in the PR. But when you remove emotion from the equation, you can see that all this is, is a stock option award that is roughly twice the size of KM's, with virtually no downside. It's just window dressing. The vesting schedule is meaningless, because the company is going to be sold.
It's not a bad PR. It just doesn't mean much, other than making Holt filthy rich(er).
Don't forget, the hen is now watching the hen house. So we need to be the wolves watching the hen now.