To be fair and balanced on the side of shareholders, it does behoove a company to understand the basic dynamics of human psychology, and with that understanding, it should devote a highly skilled person to modulate the messaging in the best possible way that suits shareholders, while remaining within SEC boundaries. Human beings are not built to remain in animated suspense for long stretches of time to begin with, let alone a large portion of one's short lifespan. At the very least, if there's a will there should be a way to meet the appropriate balance half way, and being in a cacoon until seasonal changes to appear isn't the right approach imo.
ILT