You are either deflecting the point or not understanding it. SHMP's cost to produce a pound of shrimp at a target size compared to the current market wholesale price is everything. Wild caught American shrimp can be purchased right now by distributors at a maximum of $5 per pound. I get the argument that the Gulf or Mexico is going to be quarantined for the next 100 years but the simple fact is if SHMP's cost to produce 16-20 heads is in excess of $6 and they want a gross margin of 40 percent, you begin to realize why I have always been hyper focused on cost of production. SHMP is the Concorde. You know what that is. You can fly to England at 4-10 times the price in 3 hours. Out of business because even the richest people who were below the class of private planes said I'll just fly first class at 20% of the price. People will realize they can buy shrimp at Whole Foods cheaper than from Natural Shrimp. That is not a great position to be in. Remember what I said earlier this year. SHMP will lose less money if they produce nothing because I don't even believe they can be profitable on a gross margin basis.
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