The great thing about this shell is he's already the owner, he's not turning it over to company XYZ and current shareholders are say 10-20% holders of the new company. He's basically setting it up as a REIT where he's placing assets in the current share structure. A complete bonus for those holding the commons.
$0.10 = $4 million MC $0.25 = $10 million MC $0.50 = $25 million MC $1.00 = $40 million MC